1. First, you need a cute mascot
....to helm your festive activities. This blue fella here reminds me of Doraemon but I can't decide if he or she's an otter or seal or some other creature.
2. Give visitors something to look forward to...
...such as fish they can savour on the grill at the end of the day. Make sure visitors have high chances of success so as to encourage annual returns to the festival. The smelt, a small silvery fish (Osmeridae family), is easy to catch with basic fishing gear and is found in abundance during winter so it makes a great focal point for the Inje Festival. For more tips on how to catch your smelt, click here.
If Dads are too engrossed to teach the kiddies how to hook the bait, there are fishing classes for children.
As the unofficial slogan for the Inje Ice Fest goes: "Ice fishing for dads, Smelts dishes for moms, Ice park for kids, Exotic dating courses for couples, and lots of recreations and winter sports to participate!"
3a. Haven't a clue what the exotic dating courses for couples means actually - I'm guessing either a bland ride around the lake in some snow sled or are there tiny igloos for couples to get really close and cosy?
3b. Give the foreigners something truly exotic to write home about or post on their blogs by having contests to see who can eat the most raw smelt.
Remember to hold cooking lessons featuring recipes using smelt for ajummas who may not fancy their fish raw.
3c. Arrange for sporty visitors to take part in matches on the ice or competitive games such as football or tug-of-war.
3e. Don't forget those attracted to intellectual games - they can even play Chinese chess with the ice as their enlarged chessboard.
For full schedule for the 2010 fest, click here.
3f. Be prepared to cater to the variety of interests - from kids who prefer to race each other to animal lovers who'd watch a real dog race to those who prefer more passive sports like playing PC games such as the one below.
sources:
http://world.kbs.co.kr/english/news/news_photo_detail.htm?No=14315 ( pics from Yonhap News )
http://english.visitkorea.or.kr/enu/SI/SI_EN_3_2_1.jsp?cid=292929
http://images.google.com.my/imglanding?q=inje%20ice%20festival&imgurl=http://english.visitkorea.or.kr/cms/resource/90/673990_image2_1.jpg&imgrefurl=http://english.visitkorea.or.kr/enu/SI/SI_EN_3_2_2.jsp&usg=__ywJQHCIlBjHxFtPGrLHExMPZg7g=&h=333&w=500&sz=74&hl=en&um=1&tbnid=hJpm0jwgraZyzM:&tbnh=87&tbnw=130&prev=/images%3Fq%3Dinje%2Bice%2Bfestival%26hl%3Den%26sa%3DN%26um%3D1&sa=N&um=1&start=3#tbnid=hJpm0jwgraZyzM&start=7
http://www.injefestival.co.kr/english/sub3/sub5.asp
http://adventureteachingkorea.wordpress.com/
http://www.gamesetwatch.com/2009/04/koreas_dogsledding_mmorpg_husk.php
http://www.youtube.com/watch?v=ISKh68C-Hxk
