The Different Faces Of Korea..according to KTO

Here are the latest promotional videos created by KTO - love the photography and the sight of the solo dancer dressed like a shaman ( I think?) is quite haunting. Pity the sites used in this video aren't identified but I can recognise a few and smile complacently and say to myself, "Been there, seen that."

But, mind you, only a few. Lots more to tick off on my long list of places to visit. Don't you love those magnificent trees? Can someone tell me their location?

On another note, pretend to be a marketing student and compare the different videos aimed at different regional markets. The first aimed at Chinese market depicts the dynamic Korea which puts a modern spin on its traditional performing arts while the second, intended for the Japanese market invariably features Bae Yong-jun but also typically emphasises the natural beauty of the country on an intimate scale. In contrast the exotic and mystical is highlighted in the campaign for the US and European markets. Even its slogan, "Be One With Earth and Sky" smacks of New Ageism. Is that what KTO thinks will sell Korea to Americans and Europeans?

Can't speak for them but hey, I'm sold.



sources:
http://www.youtube.com/watch?feature=player_embedded&v=quQLnALSCps
http://www.youtube.com/watch?v=s0K8981Xluw&feature=related