Relevance kow-tows to raging hormones or die-hard romantics. That seems to be the strategy adopted by Amore Company which sells ETUDE cosmetics.It's not enough that ETUDE outlets are designed to look like doll-houses, and the packaging of their products to be all pretty in pink. Now ETUDE is playing fairy godmother to all the would-be Cinderellas out there by providing a Prince Charming ( otherwise known as Lee Min-ho of Boys Over Flowers fame) to promote its products intended for the female market. So this weekend, ETUDE will whisk Prince Charming from Taiwan to Singapore to Malaysia in a whirlwind visit to generate more excitement over ETUDE's BB Creams etc. Of course, this enterprising godmother expects all the Cinderellas to prove they're worthy of their Prince's attention ( or signature, at least) by purchasing a certain amount of cosmetics or skin-care products to qualify for a poster of prince with house kitty so that they can queue for goodness-knows how long to be close up and personal ( ?) for one magical moment with HRH.
Unsmitten shoppers who are thinking of heading to ETUDE shops in S'pore & Malaysia, be forewarned. It's going to get really hot and crowded on the 24th ( Spore) and 25th ( at Sungai Wang Plaza, at 5 pm in Malaysia, according to what I've seen on the Net, can't confirm this, sorry!)
Good luck to you all ( Lee Min-ho, included). Wait a minute... why am I wishing him? He's paid $$$ to play poster boy for ETUDE. Let's just hope he'll have the stamina and patience to be professional enough to reward each of his ardent fans with a princely nod, wave and smile.
source:
http://www.dramabeans.com/2009/03/etude-houses-new-face-lee-min-ho/
